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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.〔Howard, Brian Clark: ("Pepsi Refresh Project Inspires Kids to Eat Veggies and Puts Solar Panels in New Orleans" ) The Daily Green, November 15, 2010〕 In early 2012, Pepsi abandoned the Refresh Project. One opinion is due to declining market share and falling to third place behind Coke and Diet Coke. 〔Craig Bida: ("Why Pepsi Canned The Refresh Project" ) MediaPost, October 29, 2012〕 ==Rules== The PRP began on January 13, 2010 when the website, ''refresheverything.com'' began accepting ideas online. In contrast to the extensive requirements of Federal and Philanthropic organizations, the application process did not require skill in grant writing. The rules of the project state that the first 1,000 ideas proposed online each month will be considered for a share of $1.3 million available〔Ryan, Sean: ("This Side Up Campaign competing for $250,000 grant from Pepsi Refresh Project" ) Richmond Biz Sense, November 10, 2010〕 It took less than a week for one thousand "January" ideas to be submitted and the site stopped accepting ideas. Voting started February 1, 2010 for the group of ideas proposed during January. On March 1, the first grants were announced〔 in six categories: Health, Arts & Culture, Food & Shelter, the Planet, Neighborhoods and Education.〔("Pepsi Refresh Project Opens First Voting Session to Public With More Than $1 Million To Be Awarded in February for Ideas That Move World Forward" ) PepsiCo website, Press Release〕 Up to 32 ideas may be selected every month in each of the following grant segments: $5K; $25K; $50K; and $250k. Individuals, non-profits, and socially beneficial businesses are eligible to compete in all categories. In September 2010, the Pepsi Refresh Project was criticized for allowing a coalition of progressive, nonprofit organizations called the 'Progressive Slate' to participate in the project, accusing the company of violating its own terms. 〔("Pepsi Refresh Contestant Claims Rules Were Broken" )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pepsi Refresh Project」の詳細全文を読む スポンサード リンク
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